The M132 Armored Flamethrower was referred to as a "Zippo". "Zippo squad" became a phrase of American military jargon for being assigned to burn a village. Edwards stated: "when you say level a village, you don't use torches. Morley Safer, in his AugCBS News report of the Cam Ne incident and Private First Class Reginald "Malik" Edwards, the rifleman with the 9th Regiment, US Marine Corps Danang (June 1965 – March 1966) whose profile comprises chapter one of Wallace Terry's book, Bloods: An Oral History of the Vietnam War by Black Veterans (1984), describe the use of Zippo lighters in search and destroy missions during the Vietnam War. Zippo also offers for sale a name brand lighter fluid. Instructions for safely fueling the Zippo are included in its packaging. Unlike disposable lighters, newly purchased Zippo lighters do not contain fuel. In 2018, Zippo announced the sound trademark of its windproof lighter, making the Zippo lighter's click officially one of the most recognised sounds in the world. On June 5, 2012, the company manufactured its 500,000,000th lighter and celebrated its 80th anniversary. has had selling watches, luggage, clothing, and fragrance. This strategy is similar to the success Victorinox Swiss Army Brands Inc. tried offering a wider variety of products using the Zippo name, such as watches, leisure clothing and eau de cologne. In March 2011, due to significant decrease of sales from 18 million lighters a year in the mid-1990s to about 12 million lighters a year recently, combined with increasing pressure on people not to smoke, Zippo Manufacturing Co. On February 3, 2010, the deal was finalized. In 2009, Zippo announced plans to purchase Ronson Consumer Products Corporation, a long-time competitor in the lighter market. Since the Zippo company's 60th anniversary in 1992, annual editions have been produced for Zippo collectors. The museum also contains an enormous collection of Case knives. The museum was featured on the NPR program Weekend Edition on Sunday, January 25, 2009. This 15,000-square-foot (1,400 m 2) building contains rare and custom made Zippo lighters, and also sells the entire Zippo line. Ī museum called "Zippo/Case visitors center" is located in Bradford, Pennsylvania, at 1932 Zippo Drive. It discontinued the line January 1, 2016. In August 2007, Zippo released a new butane lighter called the Zippo BLU. This was followed in 2005 with the Outdoor Utility Lighter, known as the OUL. In 2002, Zippo expanded its product line to include a variety of utility-style multi-purpose lighters, known as Zippo MPLs. The basic mechanism of the Zippo lighter has remained unchanged, but they developed into a popular fashion accessory, with a huge variety of artistic designs produced. Much of the early Zippo lighter advertising are works of art painted by hand, and as technology has evolved, so has the design and finish of the Zippo lighter. Īfter World War II, the Zippo lighter became increasingly used in advertising by companies large and small through the 1960s. These lighters are now sought-after collector's items and popular souvenirs for visitors to Vietnam. While it had previously been common to have Zippos with authorized badges, unit crests, and division insignias, it became popular among the American soldiers of the Vietnam War to get their Zippos engraved with personal mottos. While the Zippo Manufacturing Company never had an official contract with the military, individual armed forces personnel requested that base exchange (BX) and post exchange (PX) stores carry this sought-after lighter. Period Zippos were made of brass, but Zippo used a black crackle finished steel during the war years because of metal shortages. Zippo lighters became popular in the United States military, especially during World War II-when, as the company's web site says, Zippo "ceased production of lighters for consumer markets and dedicated all manufacturing to the US military". Patent Office granted a patent for the Zippo lighter. It got its name because Blaisdell liked the sound of the word " zipper," and "zippo" sounded more modern. Blaisdell founded Zippo Manufacturing Company in 1932 and produced the first Zippo lighter in early 1933, being inspired by an Austrian cigarette lighter of similar design made by IMCO.
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